I began slinging HTML around 1996. In 1999 I founded Emerge Digital, a web consultancy acquired by Upshot in 2009. Along the way I launched ReachMail, which was divested to ReachMail, Inc. in 2008. I've had the pleasure of working with scores of clients—from startups to household names including Cirque du Soleil, Hilton Worldwide, HBO, Kraft, MillerCoors, Subway and Visa.
I'm currently a co-founder of Greygoo, and author of Tapping In – 21 Strategies for Building Viral Mobile Apps People Will Love. Working alongside a ridiculously talented team, I enjoy formulating and executing digital product strategies and crafting user experiences. During momentary spurts of free time, I like hanging out with loved ones, taking care of my cadre of amphibians (yeah, you read that right), cooking and riding my Triumph Bonneville motorcycle.